Category: Brand

Mar 27, 2017
Riithink Chosen to Launch Mama Dip’s Website!

Mama Dip’s Kitchen, a monumental and traditional Southern Cuisine eatery, will launch its new and improved website this week, designed and developed by Riithink, a Chapel Hill-based digital marketing agency. Mama Dip’s is located on West Rosemary Street in Chapel Hill, and stands as a staple in the community. The savory aroma of crispy, seasoned chicken promptly alerts the area when it’s lunch or dinnertime, and the famous fixins’ have been enjoyed for decades. Last November marked Mama Dip’s 40th anniversary, celebrating forty successful years of watching her business’s legacy grow from humble beginnings. Starting with a modest $64 to […]

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Aug 01, 2016
Creating the best SEO strategy for large corporations

Enterprise-level search engine optimization requires an extra level of consideration that small businesses need not often consider. The main challenge is that everyone — marketplaces, resellers, distributors, manufacturers, pure-play eCommerce shops — is your competition. Where a small business can hyper-focus on a niche demographic, large corporations must consider broad strokes on the canvas. This is not to say that direct brand competitors are not relevant, but Google doesn’t consider your sworn enemies in its search engine result page (SERP) rankings. What Google cares about is relevancy, recency, and which website will provide the best content that generates the lowest […]

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Jan 05, 2016
What does your LinkedIn profile photo say about you?

Linking the Triangle is your local link to the next opportunity. Given that first impressions are important for working relationships (as are optimized profiles, but we’ll touch on that another time), it’s critical that your profile photo be an accurate, professional interpretation of you. So what does your LinkedIn headshot say about you? Are you youthful and full of energy? A seasoned professional? A friendly matchmaker? The fact is, having the right profile photo will make the difference between securing a new connection and losing out on potential opportunities. We’re not suggesting that you don a tuxedo and mix all […]

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Oct 07, 2015
3 Steps to Insightful Competitive Analysis

Why Competitive Analysis? The purpose of competitive analysis is to find ways to improve your own company value proposition. Ultimately, knowing how your company, website, or products differ from your competitors is only useful if you then use the insights gleaned to make changes. Your goal is to find the key insights that can lead to changes to your brand or products to make yours more inviting than your competitor’s. If you’re not interested in making changes, feel free to stop reading this article. But if you want to learn how to compare your company, products, services, or website to […]

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Jul 29, 2015
Are You Ready For a Virtual Makeover?

There comes a time in everyone’s life when you have to stop and say, you know what, this isn’t working anymore. Recognizing that there is a problem is the first step to making changes. Change can be difficult, and don’t think you won’t need the help of others, especially people who might know more than you. I’m talking, of course, about updating your IT system. At some point, every company realizes that their current system is failing to meet their needs. Whether it was the first system your company used or a series of patches, your IT system may require […]

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Jul 29, 2015
Taking It Easy

You don’t need a major marketing overhaul to initiate change and reward for your company. Sometimes the biggest payoff comes from the smallest ideas. Wouldn’t you love to see that happen for your business? We all want to work smarter, but maybe it’s time to work easier too. The goal of a marketing plan might be increased sales, but it isn’t the only thing. Interacting and making connections with your potential customers is essential to the success of any growth strategy. Good relationships spark interest, and interest is what gets your business noticed. Take some time to research who is […]

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Jul 29, 2015
Use Your Imagination

Do you remember being a kid in grade school? You had all sorts of opportunities to make things, to be inspired. You had art and music and projects that required more than one style of learning or thinking. At some point during growing up, finishing education, and being part of a work environment, you might have lost that inspiration as you became part of a more structured community or business. Being a working adult shouldn’t mean losing that imaginative spark. Fostering a productive environment needs to include an outlet for you and your employees to let your minds wander and […]

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Jul 29, 2015
Think It Then Do It

What makes a business person successful? Is it a hard worker? A good money manager? A deep thinker? Maybe success starts with seeing things in a different way. When you think about it, most of the true giants of industry didn’t become great without a unique vision and the pluck to follow through on it. That doesn’t mean that they were all masterminds with amazing talent, but rather they were willing to take a risk where others might have been limited by convention or fear. That level of achievement is attainable for your company too, if you are willing to […]

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light of your brand
Mar 16, 2015
The True Light & Energy of Your Brand

There is but one North Star. Every (wise) explorer, sailor, captain, conquistador, Viking, and even raider has sought its guiding light, its stability and certain availability. I’ve been in a lot of strategic brand meetings where the North Star is spoken to, thrown about when discussing the company’s brand mission and vision. To speak to this is one thing, but its quite another to know, to truly know that the North Star is not just a speck of strategic light but the true energy to your business operations. Your North Star is there. Are you using its full potential of […]

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