Category: Creative

Mar 27, 2017
Riithink Chosen to Launch Mama Dip’s Website!

Mama Dip’s Kitchen, a monumental and traditional Southern Cuisine eatery, will launch its new and improved website this week, designed and developed by Riithink, a Chapel Hill-based digital marketing agency. Mama Dip’s is located on West Rosemary Street in Chapel Hill, and stands as a staple in the community. The savory aroma of crispy, seasoned chicken promptly alerts the area when it’s lunch or dinnertime, and the famous fixins’ have been enjoyed for decades. Last November marked Mama Dip’s 40th anniversary, celebrating forty successful years of watching her business’s legacy grow from humble beginnings. Starting with a modest $64 to […]

Continue Reading

Jul 29, 2015
Use Your Imagination

Do you remember being a kid in grade school? You had all sorts of opportunities to make things, to be inspired. You had art and music and projects that required more than one style of learning or thinking. At some point during growing up, finishing education, and being part of a work environment, you might have lost that inspiration as you became part of a more structured community or business. Being a working adult shouldn’t mean losing that imaginative spark. Fostering a productive environment needs to include an outlet for you and your employees to let your minds wander and […]

Continue Reading

May 04, 2015
Create Amazing, Colorful Eyes in Photoshop – Video Tutorial

The eyes have it. Stunning portraits feature exquisite detail and there a million ways to capture a person’s personality through a portrait. But we’ve found that sparking eyes can leave clients awed, and sometimes that can make the difference between landing a big contract and being just part of the pack. Creating compelling eyes is also vital in conveying a certain feeling in your video or display advertisements. “Without eye contact, the whole mood of the image changes – the camera is now simply an ‘observer’ and this is a great opportunity to show a subject in a different way.” Check […]

Continue Reading

how to focus dslr video
May 04, 2015
How to focus with DSLR video – Beginner Video tutorial

Focusing DSLR Video DSLR video changed the game when Canon inadvertently stumbled onto the high-quality, low-cost video solution years back. But one major challenge with DSLR video is with the ability (or inability) to focus. That shallow depth of field is useless unless used properly, and out-of-focus shots means losing the shot itself! What is follow focus? From Zacuto: A follow focus is a focus control device used for shooting film or video. The act of changing focus is called a focus pull or rack focus. A follow focus is not strictly necessary when shooting, but having one on your camera allows […]

Continue Reading

idea team
Dec 23, 2014
5 things you can do NOW to forge an ideation team

We’ve all worked in an organization where ideas were handed down by those at the top and implemented by those at the bottom. Maybe you’re ‘Top Dog’ now and you feel it’s your responsibility to drive agency growth through new ideas and innovation. After all, that’s what strong leadership is all about, right? Wrong. Eighty percent of the best ideas within a company come from an organization’s workforce. Leadership is about facilitating the flow of ideas within the organization, acting on those ideas and continually supporting and hiring smart front line managers who do the same. Too often, ego and […]

Continue Reading

Dec 10, 2014
The future of #business

Volatile. Complex. Uncertain. That’s business. And it’s only predicted to get more volatile, complex and uncertain over the next 10 years. I’ve talked a lot about outsourcing, cloud computing and data analysis as a means to streamline your business, shrink margins, make processes more efficient and increase bottom lines. It’s how you cut through a lot of the complexity and uncertainty that we business owners face. But there’s something else just as important. It’s where the future of business is and where it frankly always has been, but it’s even more important now: forming alliances – relationships based on reciprocity. […]

Continue Reading