Category: Uncategorized

listening to customers
Sep 27, 2017
The Value of Authenticity: Listening to Customers

One often-overlooked nugget in business and marketing acumen is “Shut up and listen.” No, it’s not a core financial concept that you’ll learn in Economics 1001; rather it is a choice, and an important one that too many companies seem to whiff entirely.   LISTENING TO YOUR CUSTOMERS In 2007, I was a budding journalist at Freedom Communications. My first mistake was thinking that my job wasn’t centralized in sales and marketing. Face it: if your articles don’t sell or add value to newspapers, there’s no sense in being there. Once I realized my professional livelihood was tangibly connected to […]

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social media
Jan 06, 2015
Why CEO’s should love social media

Hey CEO, give social media a chance. Why? Because the worm has turned. No longer is a marketing group defining how information is consumed – whether it be a product, a good or a service. Today, the consumer demands information in the manner in which they enjoy. A lack of thoughtful social media planning in your digital strategy means you are subtracting numbers from the audience you need to engage. If you want to check out a good read that lays out the benefits of full social media engagement, check out “Social Media ROI” by Olivier Blanchard. I met him […]

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getting things done
Jan 05, 2015
How we get things done

Want to be successful? Cut your to-do list. Want to get stuff done? Say “no” more often. Think you don’t have enough time? Set priorities. I don’t know about you, but I like success. I like it because it affords me things that matter to me – family, R&R, helping others be successful, a good steak. If success feels somehow unattainable to you, you may want to pick up a copy of “The One Thing”, a book that lays out the most direct road to success. I think they’re on the mark and if you want a life of your […]

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Jan 02, 2015
4 shortcuts to success!

My early business mentors used to tell me that shortcuts don’t work. Don’t even try ‘em. I’ve done my best professionally to heed this advice and have done my share of work to get to where I am today. But, times they are a-changin. What if there are short-cuts to success? I just ran into this really unique perspective from a book entitled, “Smartcuts”. What I took from it is simply that to rise to the top, one must play chess, not checkers. Think smarter, think bigger. Here are some of my favorite smartcuts from the book to help you […]

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sales
Jan 01, 2015
3 solution based techniques of selling

Try not to become a person of success, but try to become a person of value. – Albert Einstein A common misconception about selling is that it’s simply the ability to convince someone of something. In reality, if you’re good at sales, you’re creative, ingenuous and deeply thoughtful about the needs of your client. You bring value. You’re able to be highly adaptable and solution-oriented, rather than simply product-oriented. Sales truly is an art form and, much like an artist, it requires us to use a little less of our linear, left-brain dominant thinking in favor of our more open-minded, […]

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Dec 10, 2014
The future of #business

Volatile. Complex. Uncertain. That’s business. And it’s only predicted to get more volatile, complex and uncertain over the next 10 years. I’ve talked a lot about outsourcing, cloud computing and data analysis as a means to streamline your business, shrink margins, make processes more efficient and increase bottom lines. It’s how you cut through a lot of the complexity and uncertainty that we business owners face. But there’s something else just as important. It’s where the future of business is and where it frankly always has been, but it’s even more important now: forming alliances – relationships based on reciprocity. […]

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digital marketing chapel hill
Dec 01, 2014
The why came first!

Think of a commercial you’ve seen recently. It could be for anything – a car, computer, fast food, toys. What are the sellers appealing to while trying to get you to buy these products? You may be surprised to know that most sellers use fear-based tactics to get consumers to buy their products. It could be fear that the smoking hot deal will run out before they get a chance to buy or that they’ll be judged for not having the latest technology or their kid will be teased if they don’t show up to school with what’s “in”. You […]

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digital marketing chapel hill
Nov 25, 2014
5 rules making Execution a Strategy

The Rules of Execution As business leaders, we think big. We see things holistically and at the macro level. We come up with brilliant ideas then pour our hearts and souls into planning and strategizing our vision. All of these skills are critical for success……but, results matter. So, why is it that so many leaders fail when it comes to consistent and effective execution? Yes, we’re busy. We’ve got our hands in every aspect of our business – strategy, development, managing and directing teams, closing deals and putting out fires. It seems like we’re accomplishing a lot, but we aren’t […]

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digital marketing chapel hill
Nov 25, 2014
It’s been said many times that data is the new oil

Data Savvy Companies Win It’s been said many times that data is the new oil, but very few companies know how to mine for it and actually turn it into something that can power their business. Now that 6 Billion of the world’s 7 Billion people have cell phones, there’s no turning back. This is literally the new frontier, which operates by new rules. Businesses that follow the old rules aren’t even on the same playing field as their customers and they just aren’t going to be relevant. When I work with companies, a lot of what we do together […]

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digital marketing chapel hill
Nov 24, 2014
Meetings Suck And What You Should Do Instead

Meetings have started to feel like corporate penance. They’re tedious, boring and time-consuming. At best, they’re a good time to check emails, plan your day or reach a new level of Candy Crush. Pretty soon, it feels like the clock is moving backwards and you’d rather be called for jury duty than sit through one more pointless, mismanaged meeting. Not only can they be big time-wasters, they can cost your business money. It’s been estimated that unnecessary meetings cost US businesses $37 billion per year. Yikes! The reality is that meetings are how people come together to solve problems, so […]

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