Taking It Easy

You don’t need a major marketing overhaul to initiate change and reward for your company. Sometimes the biggest payoff comes from the smallest ideas. Wouldn’t you love to see that happen for your business? We all want to work smarter, but maybe it’s time to work easier too.

The goal of a marketing plan might be increased sales, but it isn’t the only thing. Interacting and making connections with your potential customers is essential to the success of any growth strategy. Good relationships spark interest, and interest is what gets your business noticed.

Take some time to research who is paying attention to your company. Do you have clients who spend more with you, that are easily accessible, that are amenable to your message or product? Do these clients share any traits with a larger market community or are they very specific? Do they represent a particular demographic? Do you have a lot of competition or is your firm highly distinctive? Figuring out where and how your clients fit in your market will help you to determine the best way to generate both immediate and ongoing commerce.

In order to get attention, you have to do something bold. Complimentary enticements are an excellent way to grab your share of the market, and with a little brainstorming and planning, you won’t have much in the way of up-front costs. Perhaps you create an exclusive video, report, or program that is available to only those select customers who respond to your bonus proposal. Determine what is of worth to your customers, and tailor your deal to your clients’ needs or interests. Whatever it is that you decide to give away, make it valuable. Nobody wants something for free that they wouldn’t be willing to purchase, but everyone loves a bargain.

So how do you get the word out? This key to a successful plan is definitely easier than you think. Promote, promote, promote. Generate a website that acts as a gateway to your existing website. Make it catchy and appealing, using clever titles, keywords, and graphics that appeal to people’s first glances. Allow yourself an easy way to add pages or links in the future so you don’t have to start from scratch if you alter your initial bonus offer.

After you have a page that showcases your enticement in the best light, it’s time to issue your email campaign. Start with your initial proposal or invitation, and include a hyperlink to your newly crafted website. Pay attention to grammar, capitalization, and quotation marks, whatever makes your keywords stand out for your clients. And keep it simple; no one wants to read a novel in an email. You will also want a follow-up strategy to keep your customers returning to your website. Be sure to thank them for their time and interest; appreciation goes a long way in building relationships. Don’t hesitate to send out additional email to track the interest in your proposal, to offer new information, or to answer any concerns or questions. Communication is always good in any working association.

Just because you have email and a website doesn’t mean you should forgo other marketing tools. Social media, blogging, video campaigns, and even direct mailing are all essential to creating an effective advertising strategy. Use whatever you can to get movement back to your website and ultimately to more sales.

Rome wasn’t built in a day, and neither is your sales campaign. Give your strategy a reasonable time window to succeed. You have to allow enough of an interval to determine the interest level in your deal, and be realistic with your expectations. If you determine your idea doesn’t work for your company, then don’t throw the whole campaign away. Just reevaluate what worked and what didn’t and fashion a new proposition. Allow your marketing plan a level of flexibility to change with your market, and keep yourself relevant at the same time.

None of these suggestions towards developing a marketing campaign requires outside help, a huge budget, or an unreasonable time frame. Any business can fashion and follow a straightforward plan to generate or boost company growth, and the possibilities for your potential are endless. When it comes to sales, don’t sell yourself short.

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